How eCommerce product descriptions and images influence the customer buying journey

images and product descriptions

You could be losing potential customers if you are not investing in outstanding image quality and well-informed eCommerce product descriptions. As fewer are entering in-store to complete a purchase, customers are depending on online research and resources to make informed product decisions.  

In a recent survey, DigitalCommerce360 discovered…


  • 70% of US shoppers are more likely to buy from a relevant product page 

  • 46% of US shoppers will abanadon a purchase if they do not find detailed product information online 

  • 30% of US shoppers will not purchase if product images are missing or poor quality  


When looking at how online shoppers research products, only 10% visit physical stores. All other methods are online and through voice chat (Amazon Echo, Google Home or Siri).  

With only 10% visiting in-store, it is imperative that your shoppers are confident in buying from your brand. 

How can you transform your buying experience so inquisitive shoppers turn to loyal customers? 


Here’s how Confer With features takes your images and product descriptions to the next level


Live video shopping brings your products to life, but at Confer With we go further to enhance the video experience. 

Our immersion features equip retailers to not only stream via video, but also leverage images, additional video assets and product descriptions.  

Engaging with your customers means the expert has everything they need to educate to the highest standard.  



How Confer With’s features helps reduce return rates by 40%

Offering customers the highest quality shopping experience is our speciality, and our live 1-2-1 video shopping experiences are just the tip of the iceberg. By leveraging our immersion features, brands and retailers ensure that their customers find the right product first time round. How? Well:

  • Images

Brand ambassadors can talk their customers through different image specifications to find out what the customer likes and doesn’t like about the product. They are then able to recommend alternative products to cross-sell or upsell, allowing the customer to purchase the right product for them with ease.

  • Additional video assets

By sharing additional video assets, customers can see the product in action. The brand ambassador can then talk them through the product to find out if it will suit the customer’s style, space, routine etc. This reduces any hesitation to purchase, because the customer know exactly what to expect from the product they are interested in purchasing. 

  • Product descriptions 

Confer With’s immersion features not only leverage the visual assets of a product, but also the written ones. Detailed eCommerce product descriptions can help to reduce ambiguity around product specifications, such as size, weight, and material. When customers have a clear understanding of these specifications, they are less likely to purchase the wrong product, therefore reducing the chance of returns.


Snug’s Virtual Retail Advisor  Matt Hazelden, shared “This Technology and user experience is going to explode in the UK Market”.  

So are you ready to make the change and see your conversion rates increase by 30x? Book a 10-minute demo today using our scheduling tool. 

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