Vision Pro is being let loose on the marketing and once again has demonstrated Apple’s prowess as industry leaders in bringing existing technologies to the forefront of consumer electronics. While certain aspects of this technology have been available for some time, Apple has managed to popularise and elevate it to a whole new level.
In the past, other tech giants have attempted similar feats but fell short. Google’s ambitious project, Google Glass, failed to resonate with the masses. Meta, formerly known as Facebook, is yet to fully popularize the Oculus Rift. So, why do we believe Apple will succeed where others have stumbled?
Google and Meta (formerly Facebook) faced challenges in achieving widespread success with their respective technologies. Google Glass, despite its augmented reality capabilities, struggled due to high pricing, limited functionality, and privacy concerns, with an estimated 50,000 units sold by 2015. Similarly, Meta’s Oculus Rift faced obstacles such as a lack of compelling content, and the need for a powerful PC setup, resulting in approximately 1.04 million units sold globally by 2020. In contrast, Apple’s potential success lies in refining existing technologies, creating a seamless user experience through their app and device ecosystem, and combining multiple experiences into one. With a strong understanding of consumer desires and learnings from previous failures, Apple has the potential to effectively popularize Apple Vision Pro and redefine technology interaction once again.
It’s All About Apps, Isn’t It?
One key factor contributing to Apple’s success is their focus on enhancing daily activities by integrating Apple Vision Pro into popular apps. From browsing and calmness apps to games and FaceTime, Apple has elevated these experiences by incorporating AR technology. Simple.
By combining various experiences into one seamless package, Apple has made Apple Vision Pro immensely valuable in the daily lives of consumers. While AR alone can be a game-changer, integrating it with browsing, photos, videos, and more takes it to another level. Apple’s vast app ecosystem allows them to leverage the power of multiple experiences, providing users with a truly immersive and transformative digital environment.
Live Shopping Takes Vision Pro Further
When it comes to live shopping, Apple Vision Pro has the potential to revolutionize the retail experience. While e-commerce has undoubtedly been enhanced within the Vision Pro environment, Apple takes it a step further by introducing Confer With technology.
Confer With, a visionary live shopping platform, is Apple Vision Pro ready. The experience offered on Confer With can seamlessly integrate with Vision Pro, resulting in a truly game-changing experience. By combining live video, product comparison, product discovery, the ability to add to the basket, and make purchases within the immersive environment, Confer With takes live shopping to new heights.
The Confer With platform allows users to explore products in real-time, interact with knowledgeable brand representatives, and make informed purchasing decisions without leaving the Vision Pro environment. It brings the benefits of in-person shopping, expert advice, and social interaction to the digital realm, enhancing the overall retail experience.
What have we learned?
In conclusion, Apple Vision Pro, with its innovative approach to incorporating AR into popular apps, has once again set the stage for a change in the game. With their vast app ecosystem and commitment to improving daily activities, Apple has the potential to reshape how we engage with technology and elevate the retail experience. When combined with Confer With’s immersive live shopping platform, Apple Vision Pro takes consumer experiences and shopping to an enhanced experience that a static website cannot do, offering a glimpse into the future of retail.
