How Confer With are Changing the eCommerce Game with the Alternatives Feature

product feature showcasing suggestions

To help bridge the gap between physical and digital, our suggestions feature enables virtual retail teams with tools to upsell, down-sell, and cross-sell straight from the recommendation engine. There is an overwhelming demand for online retailers to replicate in-store interactions. Customers are no longer placing priority on brands who deliver just on price, but those who deliver on […]

What is Zero Party Data? Why Does it Matter?

a user answering a survey based on zero party data

What’s the deal Zero party data is a marriage of consumers wanting personalisation and having full control over how a company uses their data. In mainstream media, the 2018 Facebook and Cambridge Analytica scandal highlighted how sensitive everybody’s data is, especially for the everyday person.  Nevertheless, in 2019 an Econsultancy Survey declared data-driven marketing as […]

Spotlight: Confer With at Figaro Digital – Beauty Retail

beauty video commerce

Confer With joined Figaro Digital to discuss the latest digital marketing tips and trends in the beauty industry. Our CEO Serge Milbank talks how beauty retailers can engage with customers via online video and how to supercharge conversions.