Confer With joined Figaro Digital to discuss the latest digital marketing tips and trends in the beauty industry. Our CEO Serge Milbank talks how beauty retailers can engage with customers via online video and how to supercharge conversions.
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The Beauty use case for live video shopping
Live video Shopping makes sense for the beauty industry. In practice, how does it make sense? We bring to life the beauty use case – taking you step by step through how a live video shopping experience takes place in beauty.
Why live shopping and the beauty industry are a perfect match
Live shopping in beauty has great potential. The intimate nature of engagement and product immersion, the channels customers and brands are used to using are changing rapidly and there are high value customers at stake. All of these factors point to an opportunity for forward thinking brands to get a step ahead of the competition as footfall is compromised and personal contact is discouraged in the current climate.
