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What is Zero Party Data? Why Does it Matter?

What’s the deal Zero party data is a marriage of consumers wanting personalisation and having full control over how a company uses their data. In mainstream media, the 2018 Facebook and Cambridge Analytica scandal highlighted how sensitive everybody’s data is, especially for the everyday person.  Nevertheless, in 2019 an Econsultancy Survey declared data-driven marketing as […]

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19 Nov, 2021

5 Tips to Maximise Customer Engagement with Live Video Shopping

The acceleration of eCommerce and live video shopping continues to gain momentum. In 2021, some of the biggest eCommerce investments were in video shopping. Collectively, a staggering $380 million has been invested with tech players including Instagram, TikTok, Facebook, Snapchat, Pinterest, YouTube and Amazon all experimenting with video commerce. And we are confident it shows no signs of slowing down. Perhaps you are already using […]

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16 Nov, 2021

Powering Mobile Commerce with Live Video Shopping 

Mobile commerce is growing at exponential rates. It is forecasted to have the biggest retail growth, exceeding traditional eCommerce and in-store shopping at 12.2%. Global mobile spending is expected to reach $270 billion by 2025 and with more customers tapping into mobile shopping, it’s a crucial channel to perfect.  Yet, more can be done. For example, 75% of eCommerce shopping was performed […]

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1 Oct, 2021

Online Shopping vs Brick-and-Mortar: what wins and what doesn’t

At Confer With, we discuss opportunities eCommerce can provide across personalisation, immersive experiences and product discovery. Today we look at what drives purchases and deters shoppers away from physical stores and online shopping. Research taken from YouGov and Retail Gazette illustrate the changes we are witnessing across the high street. The barriers to brick-and-mortar sales, moving away from […]

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Spotlight: Confer With at Figaro Digital – Beauty Retail

Confer With joined Figaro Digital to discuss the latest digital marketing tips and trends in the beauty industry. Our CEO Serge Milbank talks how beauty retailers can engage with customers via online video and how to supercharge conversions.

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19 Sep, 2020

The Beauty use case for live video shopping

Live video Shopping makes sense for the beauty industry. In practice, how does it make sense? We bring to life the beauty use case – taking you step by step through how a live video shopping experience takes place in beauty.

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7 Sep, 2020

Why live shopping and the beauty industry are a perfect match

Live shopping in beauty has great potential. The intimate nature of engagement and product immersion, the channels customers and brands are used to using are changing rapidly and there are high value customers at stake. All of these factors point to an opportunity for forward thinking brands to get a step ahead of the competition as footfall is compromised and personal contact is discouraged in the current climate.