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Livestream eCommerce Livestream Retail omnichannel

What is the future of retail? – how can we catch up to the new reality

There are clear customer trends emerging that have accelerated to the point that we didn’t expect to happen in 2020. Most retail isn’t ready for this. The future of retail relies on the confluence of the strengths of online and retail.

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25 Jan, 2022

What is Shoppertainment and Why it Matters in 2022 

Shoppertainment is a collection of commercial activities focusing on demonstrating, promoting and selling products to online users in a live video streaming format.

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17 Dec, 2021

Virtual Reality in Retail: What it is and Why it Matters

Virtual reality is synonymous with gaming and gimmicky experiences that fuel every child’s immersive dream. But what is its place in retail? In this article, we explore what virtual reality is, how it can be applied in shopping experiences and why retailers should get onboard.

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16 Sep, 2021

How Live Video Shopping is Powering 5G Retail

Lower latency, higher speeds and larger capacity has gifted 5G retail with immense opportunities. As we are entering into a new generation of blended retail, it all creates added pressure to be equipped with the right technology. In today’s article, we explore how Confer With is powering 5G retail with smooth live video shopping experiences.  We are […]

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Livestream eCommerce

What is Average Order Value or AOV?

Here is a a usable definition of average order value and how it relates to e-commerce. Find out why it matters so much and what outcomes you can affect.

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19 Feb, 2021

How to Increase Average Order Value on Shopify

Increasing your average order value on Shopify goes beyond seasonal promotions. Learn how to combine data, customer understanding and user experience to improve average order value

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Livestream eCommerce

Defining conversion in eCommerce

What is a conversion rate? A Conversion rate is the number of conversions divided by the number of visitors to a website. Generally expressed as a percentage. For example, you might say I have a website conversion rate of 5% – which means of every 100 visitors you have to your website, 5 convert.

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31 May, 2022

Will one-to-one live video shopping work for my brand?

With one-to-one live video shopping taking the world of eCommerce by storm, would it work for your brand? Well don’t worry, one-to-one video shopping has the potential to transform digital retail for a wide range of different products and brands.

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29 May, 2022

One-to-one vs one-to-many live video shopping

With live video shopping now taking eCommerce by storm, you may have heard about “one-to-one” and “one-to many” and been left wondering what these terms actually mean? Lets talk about the difference between one-to-one and one-to-many, how to use them and which one would be better suited for your business.

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21 Apr, 2022

What is Virtual Shopping? The Next Big Thing in eCommerce 

Virtual shopping has taken off in recent years as a way for retailers to incorporate the personalised and social customer experience of in-store shopping into their eCommerce platforms.