Return rates are a key metric for online brands and retailers, and managing them effectively is crucial to maintaining customer satisfaction and profitability. A return occurs when a customer sends back a product that they have purchased from an online retailer, and can happen for a variety of reasons, from defective or damaged products to […]
Bounce rate is a crucial metric for any e-commerce brand and retailer, as it reveals how many visitors leave the website after viewing only one page. A high bounce rate is not desirable as it indicates that visitors are not engaged with the website and are unlikely to convert into customers. To reduce e-commerce bounce […]
When it comes to live shopping, Apple Vision Pro has the potential to revolutionize the retail experience. While e-commerce has undoubtedly been enhanced within the Vision Pro environment, Apple takes it a step further by introducing Confer With technology.
In e-commerce, the ultimate goal for brands and retailers is to convert website visitors into paying customers. This process is measured by the conversion rate, which is a critical metric for driving revenue growth. This is the percentage of website visitors who complete a desired action such as making a purchase, and so a deep […]
Livestream shopping merges the ease of online shopping with the entertainment and interaction of a live broadcast, resulting in an exceptional shopping experience. During a livestream shopping session, viewers can watch as the host present various products, ask questions and even make purchases directly from the livestream. This engaging experience has proven to be remarkable […]
In the world of e-commerce, putting the customer first has never been more important. The accelerated shift to online shopping over the past few years has left businesses looking for new and innovative ways to keep their customers engaged and satisfied. One of the most exciting trends in e-commerce is video commerce, and it’s poised […]
Learn the reasons behind basket abandonment being higher in e-commerce than physical retail, and how video commerce helps this issue.
Shoppertainment is a collection of commercial activities focusing on demonstrating, promoting and selling products to online users in a live video streaming format.
Increase your video call sales by following our 5 step guide.
You could be losing potential customers if you are not investing in outstanding image quality and well-informed eCommerce product descriptions. As fewer are entering in-store to complete a purchase, customers are depending on online research and resources to make informed product decisions. In a recent survey, DigitalCommerce360 discovered… 70% of US shoppers are […]