A Comprehensive Review of Retail Conversion Rates
In e-commerce, the ultimate goal for brands and retailers is to convert website visitors into paying customers. This process is measured by the conversion rate, which is a critical metric for driving revenue growth. This is the percentage of website visitors who complete a desired action such as making a purchase, and so a deep […]
Livestream Shopping Script Template that Boosts Sales
Livestream shopping merges the ease of online shopping with the entertainment and interaction of a live broadcast, resulting in an exceptional shopping experience. During a livestream shopping session, viewers can watch as the host present various products, ask questions and even make purchases directly from the livestream. This engaging experience has proven to be remarkable […]
Customer First: The Power of Live Video Commerce for Retail Staff and Their Customers
In the world of e-commerce, putting the customer first has never been more important. The accelerated shift to online shopping over the past few years has left businesses looking for new and innovative ways to keep their customers engaged and satisfied. One of the most exciting trends in e-commerce is video commerce, and it’s poised […]
Basket Abandonment – Are We Looking at it The Wrong Way? Lessons from Physical Retail
Learn the reasons behind basket abandonment being higher in e-commerce than physical retail, and how video commerce helps this issue.
What is Shoppertainment and Why it Matters in 2023
Shoppertainment is a collection of commercial activities focusing on demonstrating, promoting and selling products to online users in a live video streaming format.
Five Tips for Selling More On Video Calls
Increase your video call sales by following our 5 step guide.
How eCommerce product descriptions and images influence the customer buying journey
You could be losing potential customers if you are not investing in outstanding image quality and well-informed eCommerce product descriptions. As fewer are entering in-store to complete a purchase, customers are depending on online research and resources to make informed product decisions. In a recent survey, DigitalCommerce360 discovered… 70% of US shoppers are […]
What are the drawbacks of using a one-way video provider?
We compare how a one-way provider compares against our two-way video solution.
Why Your Senior Customers Will Still Love Video Chat
We are entering the era of the digital-savvy senior and it opens new opportunities for eCommerce brands to connect with their customers.
The Top 5 Benefits of Headless Commerce
Headless commerce opens opportunities for eCommerce stores to get creative without back-office constraints. In a previous article (which we’d love for you to check out!) we spoke about how live video shopping is a great headless commerce tool to drive revenue through digital touchpoints and how it leverages data to operate a fully immersive store […]