Basket Abandonment – Are We Looking at it The Wrong Way? Lessons from Physical Retail
Learn the reasons behind basket abandonment being higher in e-commerce than physical retail, and how video commerce helps this issue.
What is Shoppertainment and Why it Matters in 2023
Shoppertainment is a collection of commercial activities focusing on demonstrating, promoting and selling products to online users in a live video streaming format.
Five Tips for Selling More On Video Calls
Increase your video call sales by following our 5 step guide.
Judge a book by its cover: images and product descriptions are pivotal in influencing the customer buying journey
You could be losing potential customers if you are not investing in outstanding image quality and well-informed product descriptions. As fewer are entering in-store to complete a purchase, customers are depending on online research and resources to make informed product decisions. In a recent survey, DigitalCommerce360 discovered… 70% of US shoppers are more likely […]
What are the drawbacks of using a one-way video provider?
We compare how a one-way provider compares against our two-way video solution.
Why Your Senior Customers Will Still Love Video Chat
We are entering the era of the digital-savvy senior and it opens new opportunities for eCommerce brands to connect with their customers.
The Top 5 Benefits of Headless Commerce
Headless commerce opens opportunities for eCommerce stores to get creative without back-office constraints. In a previous article (which we’d love for you to check out!) we spoke about how live video shopping is a great headless commerce tool to drive revenue through digital touchpoints and how it leverages data to operate a fully immersive store […]
Redefining The Online Customer Experience With Live Video Shopping
The online customer experience, what does it all mean? Rising customer expectations, blended retail experiences and hyper-personalisation have been at the forefront of retail leaders minds – for good reason. COVID-19 served as a catalyst for the retail revolution, with many consumers spending more time online and subsequently driving record-breaking eCommerce sales. COVID-19 also served as a catalyst for innovation – […]
Competing on Price or Value – How to Win on Value
Should your e-commerce business compete with other companies with price or focus on sustainability by competing by value? This article speaks about the disadvantages of competing on price and why brands should switch to value instead.
How Live Video Shopping Improves Customer Satisfaction
Through engaging with the customer via a face-to-face interaction, experts are able to cater to the needs of the customer. Clear communication is able to be transferred, mirroring that of the interaction in physical stores.
