What Can the Retail Industry Learn from Apple Launching Live One-to-One Video Shopping?

As of March 2023, Apple announced the launch of ‘Shop with a Specialist over Video’, a new live one-to-one video shopping experience on their website for customers in the United States. Through a safe and secure one-way video shopping session, ‘Shop with a Specialist over Video’ connects customers looking to purchase an iPhone with an […]
How to Grow your Beauty Brand in 2023

The beauty industry is a dynamic and rapidly expanding market, presenting significant opportunities for businesses to expand their reach and revenue. With the rise of e-commerce and shifts in consumer behaviour, beauty brands have more avenues than ever to reach and engage with potential customers. By implementing these strategies, your brand can take advantage of […]
What Can We Learn from Meta Shutting Down Their Livestream Shopping Services on Facebook and Instagram?

As of August 2022, and March 2023, Meta will no longer continue with their livestreaming services on Facebook and Instagram, respectively. These announcements come as part of Meta’s decision to focus on Reels on the social media platforms, which are short-form video content online users are consumed with on TikTok, as well as pumping their […]
What is Conversational Commerce?

Conversational commerce is the ability for retailers to interact with their customers via online conversational channels. This enables customers to communicate with brands or retailers via live video shopping, live chat, and social media channels. Conversational commerce is significant in e-commerce because it opens the dialogue between customer and retailer, resulting in more established relationships. […]
Live 1-2-1 Video Shopping Demonstration

Confer With’s live 1-2-1 video shopping demonstration showcases how customers connect to retail staff in real-time via a live video call.
What is Live Video Shopping?

Learn how retailers can market to their customers with live video shopping, what the benefits are of using it, and how to get started.
What is Clienteling and Why it Matters in 2023

What is clienteling and why does it matter in 2021? For years, retailers have established meaningful customer relationships by using data-driven tools. Find out why it remains important during shop closures and COVID-19.
How To 2023 Proof Your eCommerce Business

Find out how you can recession-proof your eCommerce business with our top three tactics in preparation for 2023.
How Much Daily Traffic are Online Retailers Missing Out On?

Question: When do you think your retail store’s busiest hours are? Answer: It’s not in the morning just before work, it’s not even when most people are taking their lunch break. It’s actually when the average 9-5 ‘workday’ is over, and people are relaxing at home, scrolling on their phones with their feet up after […]
Confer With October Highlights

Marking the start of Q4, our live 1-2-1 video shopping platform has welcomed onboard a real mix of innovative companies, and with this update we wanted to share just a snippet of our successes with you. From a leading homeware designer to a Manchester-owned men’s fashion business launching live video shopping, to interviewing some of […]