What is Shoppertainment and Why it Matters in 2023

Shoppertainment is a collection of commercial activities focusing on demonstrating, promoting and selling products to online users in a live video streaming format.
What is Clienteling and Why it Matters in 2023

What is clienteling and why does it matter in 2021? For years, retailers have established meaningful customer relationships by using data-driven tools. Find out why it remains important during shop closures and COVID-19.
10 Reasons Why You Need Live Video Shopping in 2023

Live video shopping can be described as a tool where live streaming and e-commerce intertwine to provide an in-store shopping experience online.
Highest Performing Video Sales Team Now Available to Convert Your Website Shoppers

Everything you need to know about our revolutionary Confer With video sales team, and how they can convert your website shoppers.
A Guide: How Do You Write a Live Stream Shopping Script That Boosts Sales?

Learn how to perfect your one to many or one to one live stream script with our guide.
What is Phygital? The Future of Retail

Phygital – a contradictory marriage of physical and digital that will undoubtedly transform the way we shop. In this article, we uncover what it means, its impact on retail and why brands should follow suit.
Five Tips for Selling More On Video Calls

Increase your video call sales by following our 5 step guide.
Virtual Clienteling: How to Keep Luxury eCommerce Exquisite

For decades, luxury retailers have embraced clients with bespoke experiences and personalised suggestions that encapsulated their brand’s utmost passion and style. To achieve this, personal stylists would deliver clienteling services to embody the luxury customer experience. However, replicating virtual clienteling services is complex in nature; D2C brands must uphold core values in their digital strategy. From delivering a personable and unforgettable journey, to keeping […]
Will one-to-one live video shopping work for my brand?

With one-to-one live video shopping taking the world of eCommerce by storm, would it work for your brand? Well don’t worry, one-to-one video shopping has the potential to transform digital retail for a wide range of different products and brands.
The Evolution of Video Shopping Software – Where do You Fit?

Video shopping has evolved across three stages, with the most immersive being connected video commerce. Where do you find yourself among the three stages?