How to Grow your Beauty Brand in 2023
The beauty industry is a dynamic and rapidly expanding market, presenting significant opportunities for businesses to expand their reach and revenue. With the rise of e-commerce and shifts in consumer behaviour, beauty brands have more avenues than ever to reach and engage with potential customers. By implementing these strategies, your brand can take advantage of […]
What to Consider when Implementing Live One-to-One Video Shopping Onto Your E-commerce Site to Overcome Customer Pain Points
As e-commerce continues to grow, brands and retailers are seeking new and innovative approaches to provide a personalised shopping experience that sets them apart from competitors. Live one-to-one video shopping enables brands and retailers to connect with customers in real-time and offer tailored assistance to target their pain points. This technology has the potential to […]
Conversational Commerce in the Luxury Industry
The luxury industry has undergone significant changes in its customer interactions in recent years in response to the growth of digital communication. To engage with consumers more effectively, brands have had to adapt and discover new ways of communicating, which is the real of conversational commerce. Conversational commerce enables luxury brands to connect with customers […]
Livestream Shopping Script Template that Boosts Sales
Livestream shopping merges the ease of online shopping with the entertainment and interaction of a live broadcast, resulting in an exceptional shopping experience. During a livestream shopping session, viewers can watch as the host present various products, ask questions and even make purchases directly from the livestream. This engaging experience has proven to be remarkable […]
Webrooming vs Showrooming: A Guide to Delivering the Best Customer Experience
Two buzzwords that have recently surfaced in the world on online shopping and e-commerce are ‘webrooming’ and ‘showrooming’. Although relatively new terms, their use in customers making well-informed purchasing decision is significant; both practices are innovative ways used by retailers to enhance customer experience both online and offline. Webrooming refers to the act of researching products […]
Best Shopify Apps 2023 to Boost your Online E-commerce Sales
As an e-commerce business owner, it’s crucial to increase conversion rates, attract new customers, and grow your business. Fortunately, there are numerous Shopify apps available to assist with these objectives. In this article, we’ll showcase a curated selection of the best Shopify apps 2023 designed to optimise your store and enhance your customers’ shopping experience. These […]
How Live Video Shopping is Improving Employee Satisfaction and Retention in Retail
Retail is an industry known for high turnover rates, with sales staff turnover averaging over 60%. The challenges of employee satisfaction and retention in retail are well documented, with limited opportunities for growth and advancement and lack of work-life balance often cited as key factors. However, live video shopping is emerging as a game changer, […]
Customer First: The Power of Live Video Commerce for Retail Staff and Their Customers
In the world of e-commerce, putting the customer first has never been more important. The accelerated shift to online shopping over the past few years has left businesses looking for new and innovative ways to keep their customers engaged and satisfied. One of the most exciting trends in e-commerce is video commerce, and it’s poised […]
What Can We Learn from Meta Shutting Down Their Livestream Shopping Services on Facebook and Instagram?
As of August 2022, and March 2023, Meta will no longer continue with their livestreaming services on Facebook and Instagram, respectively. These announcements come as part of Meta’s decision to focus on Reels on the social media platforms, which are short-form video content online users are consumed with on TikTok, as well as pumping their […]
How Businesses Can Improve Their NPS Score in Retail with Live Video Shopping
Net Promoter Score (NPS) is a crucial metric for businesses to measure customer satisfaction and loyalty. In today’s fast-paced world, customers expect seamless and personalised shopping experiences, and retailers are facing the challenge of keeping up with these demands. Live video shopping is a new way for retailers to provide customers with an immersive and […]
