Brands are increasingly converting to the likes of video commerce and live-streaming to interact and respond to customer’s needs. Through this new approach to omnichannel, video commerce has helped give customers what they want – human interaction.
19 Nov, 2021
The acceleration of eCommerce and live video shopping continues to gain momentum. In 2021, some of the biggest eCommerce investments were in video shopping. Collectively, a staggering $380 million has been invested with tech players including Instagram, TikTok, Facebook, Snapchat, Pinterest, YouTube and Amazon all experimenting with video commerce. And we are confident it shows no signs of slowing down. Perhaps you are already using […]
18 Oct, 2021
In 2009, CEO and founder of IMShopping, Prashant Nedungadi said: “no level of automation can replace the human touch, shoppers still want real people to help them purchase products, even in a digital setting”. Since then, eCommerce sales have risen to record levels, but we are not here to talk about that. We are here to talk about why your brand still […]
1 Oct, 2021
At Confer With, we discuss opportunities eCommerce can provide across personalisation, immersive experiences and product discovery. Today we look at what drives purchases and deters shoppers away from physical stores and online shopping. Research taken from YouGov and Retail Gazette illustrate the changes we are witnessing across the high street. The barriers to brick-and-mortar sales, moving away from […]