What’s the deal Zero party data is a marriage of consumers wanting personalisation and having full control over how a company uses their data. In mainstream media, the 2018 Facebook and Cambridge Analytica scandal highlighted how sensitive everybody’s data is, especially for the everyday person. Nevertheless, in 2019 an Econsultancy Survey declared data-driven marketing as […]
1 Dec, 2022
Find out how you can recession-proof your eCommerce business with our top three tactics in preparation for 2023.
16 Nov, 2022
The number one reason people shop online is because they can shop 24/7 – Smart Insights Question: When do you think your retail store’s busiest hours are? Answer: It’s not in the morning just before work, it’s not even when most people are taking their lunch break. It’s actually when the average 9-5 ‘workday’ is […]
7 Nov, 2022
Marking the start of Q4, our live 1-2-1 video shopping platform has welcomed onboard a real mix of innovative companies, and with this update we wanted to share just a snippet of our successes with you. From a leading homeware designer to a Manchester-owned men’s fashion business launching live video shopping, to interviewing some of […]