Livestream Shopping Knowledge base

Livestream Shopping is a new way to shop – its the bridge between retail and online. Here we explore how instore video streamed live to shoppers can be used to help shoppers find what they need better and retailers to be more effective for their customers.

human interaction ecommerce

3 important reasons why eCommerce needs human interaction 

In 2009, CEO and founder of IMShopping, Prashant Nedungadi said: “no level of automation can replace the human touch, shoppers still want real people to help them purchase products, even in a digital setting”.  Since then, eCommerce sales have risen to record levels, but we are not here to talk about that. We are here to talk about why your brand still […]

online shopping vs brick and mortar

Online Shopping vs Brick-and-Mortar: what wins and what doesn’t

At Confer With, we discuss opportunities eCommerce can provide across personalisation, immersive experiences and product discovery. Today we look at what drives purchases and deters shoppers away from physical stores and online shopping. Research taken from YouGov and Retail Gazette illustrate the changes we are witnessing across the high street. The barriers to brick-and-mortar sales, moving away from […]

5g retail live video shopping

How Live Video Shopping is Powering 5G Retail

Lower latency, higher speeds and larger capacity has gifted 5G retail with immense opportunities. As we are entering into a new generation of blended retail, it all creates added pressure to be equipped with the right technology. In today’s article, we explore how Confer With is powering 5G retail with smooth live video shopping experiences.  We are […]

a shopper interacting with online to offline strategy using her phone

Power your online to offline (O2O) strategy with live video shopping

The pandemic flipped retail on its head with many brands turning 100% eCommerce within a matter of weeks. But as we are now finding our feet again, retail has become an incredibly exciting space. You could argue it is filled with uncertainty, but it is a time to capture this new demand in online to offline […]

luxury

Virtual Clienteling: How to Keep Luxury eCommerce Exquisite

For decades, luxury retailers have embraced clients with bespoke experiences and personalised suggestions that encapsulated the brand’s utmost passion and style. To achieve this, personal stylists would deliver clienteling services to embody the luxury customer experience. However, replicating virtual clienteling services is complex in nature. D2C brands must uphold core values in their digital strategy. From delivering a personable and unforgettable journey, to keeping […]

Loading…

Something went wrong. Please refresh the page and/or try again.