Livestream Shopping Knowledge base

Livestream Shopping is a new way to shop – its the bridge between retail and online. Here we explore how instore video streamed live to shoppers can be used to help shoppers find what they need better and retailers to be more effective for their customers.

conversational commerce

Conversational Commerce and Live Video: a pair worth shipping? 

What’s the big deal surrounding conversational commerce? eCommerce websites have often missed the shot when it comes to personalisation and instead delivers intrusive marketing in the form of pop-ups, email marketing and tailored promo offers. However, since the end of 2020 customer experience overtook price and product as the key brand differentiator. More businesses are seeking ways to […]

ecommerce conversion rates

Guide to Improving Ecommerce Conversion Rates

It’s no secret that eCommerce conversion rates sit low. But we are here to change that. The first step is to identify those underlying factors of why your conversion rates are falling flat, and what we can do to improve those rates for the long-term. Here, we explore some examples of how you can improve […]

woman taking a virtual appointment from her phone

Virtual Appointments: The Future of Retail?

Since 2020, our lives have drastically been digitised, for better and for worse. Whether we are suffering from Zoom fatigue to questionable impulse purchases – day to day activities are now taking place online and that includes retail virtual appointments. In this article, we’ll talk about the impact of virtual appointments and whether they’ll redefine the future of […]


Adapt to Online Shopping Boom with Live Video Shopping

The online shopping demand is growing with no intention of slowing down. By the end of 2021, there will be an estimated 2.14 billion digital buyers, globally. Combine that the unfortunate rise in store closures and this number is only expected to rise. This prompts the question – how can businesses adapt to the increase in […]

eCommerce Strategy for Upselling and Cross-Selling

Upselling and cross-selling are commonly used sales terms that are interchangeable yet hold completely different purposes. This article talks about the two terms and uncovers why video commerce can help achieve missed opportunities. What to expect What is upselling What is cross-selling Why is upselling and cross-selling important for eCommerce? Why is upselling and cross-selling difficult for […]

live stream shopping and ecommerce personalisation

Why Live Video Shopping is the Answer to Ecommerce Personalisation

eCommerce personalisation is at the forefront of any online strategy. And with many platforms that sit on mountains of data, it is advised to tailor experiences to your segmented audiences. However, if you are an eCommerce platform looking to offer hyper-personalisation and a truly unique approach then live video shopping is your answer.


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