3 important reasons why eCommerce needs human interaction
In 2009, CEO and founder of IMShopping, Prashant Nedungadi said: “no level of automation can replace the human touch, shoppers still want real people to help them purchase products, even in a digital setting”. Since then, eCommerce sales have risen to record levels, but we are not here to talk about that. We are here to talk about why your brand still […]
Online Shopping vs Brick-and-Mortar: what wins and what doesn’t
At Confer With, we discuss opportunities eCommerce can provide across personalisation, immersive experiences and product discovery. Today we look at what drives purchases and deters shoppers away from physical stores and online shopping. Research taken from YouGov and Retail Gazette illustrate the changes we are witnessing across the high street. The barriers to brick-and-mortar sales, moving away from […]
Live video shopping: 5 step guide to increase online sales
Brands are now using video sales solutions to capture customer demand across digital touchpoints. In this 5 point guide, we share how you can make the most of your sales solution.
How Live Video Shopping is Powering 5G Retail
Lower latency, higher speeds and larger capacity has gifted 5G retail with immense opportunities. As we are entering into a new generation of blended retail, it all creates added pressure to be equipped with the right technology. In today’s article, we explore how Confer With is powering 5G retail with smooth live video shopping experiences. We are […]
What Live-Stream Shopping in China Tells Us About the Future of eCommerce
We’ve covered our fair share of live streaming articles. The reoccurring message is its mass popularity in China is transferring to the Western world. It’s important for brands to stay relevant as we are moving into a more hybrid approach to selling. If you are new to live streams then be sure to check out […]
A Guide to Shoppable Video Platforms – Which One is Right for you?
From TikTok, Snapchat to Instagram, we explore one to many and one to one shoppable video.
Power your online to offline (O2O) strategy with live video shopping
The pandemic flipped retail on its head with many brands turning 100% eCommerce within a matter of weeks. But as we are now finding our feet again, retail has become an incredibly exciting space. You could argue it is filled with uncertainty, but it is a time to capture this new demand in online to offline […]
How we are Supporting Virtual Retail Experts with our Add Ons Feature
The add ons feature empowers retail experts to share a variety of products which are similar in nature and compliment the customer’s core product.
Using Zoom for retail virtual appointments? Here’s what you are missing out on
Zoom and traditional video calling software offered a quick to market solution. Now there are new opportunities to explore immersive video commerce. Here’s 6 reasons why you should change.
Virtual Clienteling: How to Keep Luxury eCommerce Exquisite
For decades, luxury retailers have embraced clients with bespoke experiences and personalised suggestions that encapsulated the brand’s utmost passion and style. To achieve this, personal stylists would deliver clienteling services to embody the luxury customer experience. However, replicating virtual clienteling services is complex in nature. D2C brands must uphold core values in their digital strategy. From delivering a personable and unforgettable journey, to keeping […]
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