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News

What is Zero Party Data? Why Does it Matter?

What’s the deal Zero party data is a marriage of consumers wanting personalisation and having full control over how a company uses their data. In mainstream media, the 2018 Facebook and Cambridge Analytica scandal highlighted how sensitive everybody’s data is, especially for the everyday person.  Nevertheless, in 2019 an Econsultancy Survey declared data-driven marketing as […]

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26 Apr, 2021

What is Phygital? The Future of Retail

Phygital – a contradictory marriage of physical and digital that will undoubtedly transform the way we shop. In this article, we uncover what it means, its impact on retail and why brands should follow suit.

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20 Apr, 2021

How To Deliver A Great Online Customer Experience

The online customer experience, what does it all mean? Rising customer expectations, blended retail experiences and hyper-personalisation have been at the forefront of retail leaders minds – for good reason. COVID-19 served as a catalyst for the retail revolution, with many consumers spending more time online and subsequently driving record-breaking eCommerce sales. COVID-19 also served as a catalyst for innovation – […]

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19 Mar, 2021

eCommerce Strategy for Upselling and Cross-Selling

Upselling and cross-selling are commonly used sales terms that are interchangeable yet hold completely different purposes. This article talks about the two terms and uncovers why video commerce can help achieve missed opportunities. What to expect What is upselling What is cross-selling Why is upselling and cross-selling important for eCommerce? Why is upselling and cross-selling difficult for […]

Categories
Virtual Shopping

Virtual Shopping – Everything You Need To Know

As we emerge from lockdown to revitalise the high-street there is no denying shopping habits have changed. From being glued to mobile devices at home, making impulse purchases and living a far more digitised life, the experience of in-store shopping is now being reflected online too. And while fewer consumers are shopping in the high-street, virtual shopping combines the best elements of online shopping and […]

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25 Mar, 2021

Why Retailers Should Invest in Virtual Clienteling

Virtual clienteling is redefining customer service and retailers should be reinventing their strategies to stay ahead of the curve. Here’s 5 reasons why virtual clienteling is important.

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4 Feb, 2021

What is Clienteling and Why it Matters in 2021

What is clienteling and why does it matter in 2021? For years, retailers have established meaningful customer relationships by using data-driven tools. Find out why it remains important during shop closures and COVID-19.

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2 Nov, 2020

Clienteling and Video Commerce – What’s The Link?

Combining video commerce and clienteling technologies provides an opportunity for retailers to deepen the relationship with customers. Video commerce can provide a richer experience where needs are met and clienteling tools ensure that relationship continues over time. Find out how they link and how you can benefit

Categories
omnichannel

What are Virtual Stores? Why Should Brands Get Involved?

The virtual store is a technological exploration into the personal experience between retail and customers, offering a blended experience that is redefining the way we shop.  In this article, we’ll uncover what virtual stores are and how it equips retailers for the future.   What is a Virtual Store?  Everything from a physical store that the customer […]

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29 Mar, 2021

Adapt to Online Shopping Boom with Live Video Shopping

The online shopping demand is growing with no intention of slowing down. By the end of 2021, there will be an estimated 2.14 billion digital buyers, globally. Combine that the unfortunate rise in store closures and this number is only expected to rise. This prompts the question – how can businesses adapt to the increase in […]

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17 Mar, 2021

Competing on Price or Value – How to Win on Value

Should your e-commerce business compete with other companies with price or focus on sustainability by competing by value? This article speaks about the disadvantages of competing on price and why brands should switch to value instead. 

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12 Mar, 2021

Why Live Video Shopping is the Answer to Ecommerce Personalisation

eCommerce personalisation is at the forefront of any online strategy. And with many platforms that sit on mountains of data, it is advised to tailor experiences to your segmented audiences. However, if you are an eCommerce platform looking to offer hyper-personalisation and a truly unique approach then live video shopping is your answer.

Categories
Livestream eCommerce Livestream Retail

Buying Watches via Live Video Shopping – The Use Case

How do you improve watch sales in a socially distanced retail environment? Here is the use case for improving conversion and average order value via live video shopping.

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10 Mar, 2021

Mobile Phone Use Case – How to Sell via Video Shopping

How do you enrich mobile phone selling in a digitised environment? This use case demonstrates how Confer With can help improve conversion rates and average order value for your business.

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24 Feb, 2021

Buying Furniture via Live Video Shopping – The Use Case

How do you improve furniture sales in a socially distanced retail environment? Here is the use case for improving conversion and average order value via live video shopping.

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19 Feb, 2021

How to Increase Average Order Value on Shopify

Increasing your average order value on Shopify goes beyond seasonal promotions. Learn how to combine data, customer understanding and user experience to improve average order value

Categories
Livestream eCommerce

What is Phygital? The Future of Retail

Phygital – a contradictory marriage of physical and digital that will undoubtedly transform the way we shop. In this article, we uncover what it means, its impact on retail and why brands should follow suit.

Related Articles

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13 May, 2021

What is Zero Party Data? Why Does it Matter?

What’s the deal Zero party data is a marriage of consumers wanting personalisation and having full control over how a company uses their data. In mainstream media, the 2018 Facebook and Cambridge Analytica scandal highlighted how sensitive everybody’s data is, especially for the everyday person.  Nevertheless, in 2019 an Econsultancy Survey declared data-driven marketing as […]

image alt

20 Apr, 2021

How To Deliver A Great Online Customer Experience

The online customer experience, what does it all mean? Rising customer expectations, blended retail experiences and hyper-personalisation have been at the forefront of retail leaders minds – for good reason. COVID-19 served as a catalyst for the retail revolution, with many consumers spending more time online and subsequently driving record-breaking eCommerce sales. COVID-19 also served as a catalyst for innovation – […]

image alt

19 Mar, 2021

eCommerce Strategy for Upselling and Cross-Selling

Upselling and cross-selling are commonly used sales terms that are interchangeable yet hold completely different purposes. This article talks about the two terms and uncovers why video commerce can help achieve missed opportunities. What to expect What is upselling What is cross-selling Why is upselling and cross-selling important for eCommerce? Why is upselling and cross-selling difficult for […]

Categories
Virtual Appointments

How to Train your Remote Retail Team

Live video shopping requires ongoing training and support for your remote retail team and is the key factor in forging meaningful customer relationships. Your customers interact with this team on a daily, weekly and monthly basis, and for them, they represent your brand.   We have listed a few reasons as to why we think having […]

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13 May, 2021

What is Zero Party Data? Why Does it Matter?

What’s the deal Zero party data is a marriage of consumers wanting personalisation and having full control over how a company uses their data. In mainstream media, the 2018 Facebook and Cambridge Analytica scandal highlighted how sensitive everybody’s data is, especially for the everyday person.  Nevertheless, in 2019 an Econsultancy Survey declared data-driven marketing as […]

image alt

7 May, 2021

Virtual Shopping – Everything You Need To Know

As we emerge from lockdown to revitalise the high-street there is no denying shopping habits have changed. From being glued to mobile devices at home, making impulse purchases and living a far more digitised life, the experience of in-store shopping is now being reflected online too. And while fewer consumers are shopping in the high-street, virtual shopping combines the best elements of online shopping and […]

image alt

5 May, 2021

What are Virtual Stores? Why Should Brands Get Involved?

The virtual store is a technological exploration into the personal experience between retail and customers, offering a blended experience that is redefining the way we shop.  In this article, we’ll uncover what virtual stores are and how it equips retailers for the future.   What is a Virtual Store?  Everything from a physical store that the customer […]

Categories
Livestream eCommerce

How To Deliver A Great Online Customer Experience

The online customer experience, what does it all mean? Rising customer expectations, blended retail experiences and hyper-personalisation have been at the forefront of retail leaders minds – for good reason. COVID-19 served as a catalyst for the retail revolution, with many consumers spending more time online and subsequently driving record-breaking eCommerce sales. COVID-19 also served as a catalyst for innovation – […]

Related Articles

Categories
Livestream Retail

Conversational Commerce and Live Video: a pair worth shipping? 

What’s the big deal surrounding conversational commerce? eCommerce websites have often missed the shot when it comes to personalisation and instead delivers intrusive marketing in the form of pop-ups, email marketing and retargeting messages, which no longer hold any purpose. This means what should be a frictionless online shopping journey often results in frustrated customers experiencing poor navigation. […]

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Categories
Livestream Retail

Guide to Improving Ecommerce Conversion Rates

It’s no secret that eCommerce conversion rates sit low. But we are here to change that. The first step is to identify those underlying factors of why your conversion rates are falling flat, and what we can do to improve those rates for the long-term. Here, we explore some examples of how you can improve […]

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27 Apr, 2021

Buying Watches via Live Video Shopping – The Use Case

How do you improve watch sales in a socially distanced retail environment? Here is the use case for improving conversion and average order value via live video shopping.

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23 Mar, 2021

Technology Use Case – How to Sell via Live Video Shopping

How can you sell high consideration technology products online? Find out in this use case.

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15 Mar, 2021

Property Use Case – How to Sell via Video Commerce

How can you sell property online? In this use case we talk how Confer With can help estate agents engage with their customers online.

Categories
Virtual Appointments

Virtual Appointments: The Future of Retail?

Since 2020, our lives have drastically been digitised, for better and for worse. Whether we are suffering from Zoom fatigue to questionable impulse purchases – day to day activities are now taking place online and that includes retail virtual appointments. In this article, we’ll talk about the impact of virtual appointments and whether they’ll redefine the future of […]

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20 Apr, 2021

How To Deliver A Great Online Customer Experience

The online customer experience, what does it all mean? Rising customer expectations, blended retail experiences and hyper-personalisation have been at the forefront of retail leaders minds – for good reason. COVID-19 served as a catalyst for the retail revolution, with many consumers spending more time online and subsequently driving record-breaking eCommerce sales. COVID-19 also served as a catalyst for innovation – […]

image alt

29 Mar, 2021

Adapt to Online Shopping Boom with Live Video Shopping

The online shopping demand is growing with no intention of slowing down. By the end of 2021, there will be an estimated 2.14 billion digital buyers, globally. Combine that the unfortunate rise in store closures and this number is only expected to rise. This prompts the question – how can businesses adapt to the increase in […]

image alt

15 Jan, 2021

What is Live-Stream Shopping? Why Should Brands Get Involved?

What Is Live-Stream Shopping? Comprehensive article describing what it is, how live-stream shopping is being implemented, the different approaches, the outcomes and possibilities for brands.