What’s the deal Zero party data is a marriage of consumers wanting personalisation and having full control over how a company uses their data. In mainstream media, the 2018 Facebook and Cambridge Analytica scandal highlighted how sensitive everybody’s data is, especially for the everyday person. Nevertheless, in 2019 an Econsultancy Survey declared data-driven marketing as […]
26 Apr, 2021
Phygital – a contradictory marriage of physical and digital that will undoubtedly transform the way we shop. In this article, we uncover what it means, its impact on retail and why brands should follow suit.
20 Apr, 2021
The online customer experience, what does it all mean? Rising customer expectations, blended retail experiences and hyper-personalisation have been at the forefront of retail leaders minds – for good reason. COVID-19 served as a catalyst for the retail revolution, with many consumers spending more time online and subsequently driving record-breaking eCommerce sales. COVID-19 also served as a catalyst for innovation – […]
19 Mar, 2021
Upselling and cross-selling are commonly used sales terms that are interchangeable yet hold completely different purposes. This article talks about the two terms and uncovers why video commerce can help achieve missed opportunities. What to expect What is upselling What is cross-selling Why is upselling and cross-selling important for eCommerce? Why is upselling and cross-selling difficult for […]