Clienteling vs Customer Service: Why Personalisation is Key to Retail Success
In today’s competitive retail landscape, providing excellent customer service is crucial to success. However, there is a newer approach gaining momentum that takes customer service to the next level – clienteling. While often used interchangeably with customer service, it is important to note that clienteling is not the same thing. This article will cover […]
4 Ways to Get More from Less Marketing Budget Through Customer Experience
Let’s face it, marketing can be a major expense for brands and retailers. But what if there was a way to get more out of your marketing budget without breaking the bank? One strategy that’s becoming increasingly popular is to focus on creating memorable experiences for your customers. By putting the customer experience at the […]
Live 1-2-1 Video Shopping Template that Boosts Sales
Live 1-2-1 video shopping merges the convenience of online shopping with the personalisation of in-store retail, resulting in a unique and innovative shopping experience. During a live video call, the customer can interact with the brand ambassador one-on-one, receiving expert advice, recommendations, as well as making purchasing decisions in real-time. By replicating the in-store experience, […]
Introducing: Confer With Live – Our New and Improved Platform
As the demands of D2C consumer brands continue to evolve, so too must the tools and solutions brands and retailers use to meet those demands. That’s why we are excited to announce the launch of Confer With’s new and improved platform, Confer With Live, which has been meticulously crafted to address the needs of direct-to-consumer […]
A Comprehensive Review of Retail Conversion Rates
In e-commerce, the ultimate goal for brands and retailers is to convert website visitors into paying customers. This process is measured by the conversion rate, which is a critical metric for driving revenue growth. This is the percentage of website visitors who complete a desired action such as making a purchase, and so a deep […]
Grow your Direct-to-Consumer E-commerce Brand 2023
So, you’ve started a direct-to-consumer challenger brand, but you want to take it one step further? In the world of digital innovation, who wouldn’t? However, with the amount of growth in existing e-commerce giants and other brands and retailers, it can often be easy to get lost in the wave of competition – not an […]
Conversational Commerce in the Beauty Industry
The beauty industry is constantly evolving: from teleshopping tutorials to skincare and makeup routines on YouTube. So, as new technologies emerge, brands must adapt to meet the changing needs of their customers. A new way for beauty brands to communicate with their consumers is conversational commerce. This enables them to connect with customers in real-time […]
Best BigCommerce Apps 2023
As an e-commerce brand owner, chances are you are looking to optimise your online site to improve customer experience, increase business growth, and ultimately drive sales. Fortunately, with the help of the best BigCommerce apps in 2023, this process can be made much easier. These apps offer a range of features, including live video shopping, […]
What Can the Retail Industry Learn from Apple Launching Live One-to-One Video Shopping?
As of March 2023, Apple announced the launch of ‘Shop with a Specialist over Video’, a new live one-to-one video shopping experience on their website for customers in the United States. Through a safe and secure one-way video shopping session, ‘Shop with a Specialist over Video’ connects customers looking to purchase an iPhone with an […]
Overcoming the Customer Pain Points in E-commerce Product Selection with Live Video Shopping
E-commerce brands and retailers are always on the lookout to improve their customer experience and stand out in a busy online marketplace. One area which many may struggle with, or perhaps not have even thought of, is product selection. This may include the customer having difficulty visualising the product beyond static images and product descriptions, […]
